Involved with the brand from launch in the Maharashtra, Kerala and Tamil Nadu circles, we handled all of the brand's routine PR requirements such as competition monitoring, media coverage, events, press conferences etc.

We also successfully conducted a series of countrywide lectures by Dr Christian Barnard, sponsored by BPL. The following year we successfully obtained the assent of Nobel Laureate and Bharat Ratna awardee, Amartya Sen to appear at these lectures.