TNQ Sponsorship successfully obtained for Citibank NA, an exclusive
agreement with the Indian Olympic Association as the "Official Partner
- The Indian Olympic Team". TNQ Sponsorship drafted and individually
negotiated the sponsorship agreement.We also designed the sponsorship
logo, which has now been used by Citibank NA on over 1 million items
of stationary and collateral. TNQ Sponsorship designed and produced
the teams athletic gear in association with Nike and the ceremonial
gear in association with Ritu Beri. We also held 3 press conferences
in New Delhi to highlight various aspects of the sponsorship and
jointly organised the team send off with AT&T. Additionally,
along with SMG New Delhi, we organised and staged 5 Olympic Team
Support Runs in Bombay, Bangalore, Pune, New Delhi and Ahmedabad.
As part of the sponsorship and to support the launch of the Citibank
Visa Olympic Credit card, Citibank ran a consumer promotion in India
called the Citibank Atlanta Dash. Contest winners were sent
to Atlanta to watch the Olympic Games and support the Indian Team.
TNQ Sponsorship designed and executed the outdoor campaign for this
promotion. Visuals of this outdoor are reproduced here.