Citibank NA - long term agreement with the Indian
In November 1997, TNQ finalised for Citibank a sponsorship agreement
with the Indian Olympic Association, through which, Citibank is now an
official sponsor of the Indian contingent to the Bangkok Asian Games 1998,
the Kuala Lumpur Commonwealth Games 1998 and the Sydney Olympic Games in
the year 2000. TNQ has subsequently successfully closed a long term deal,
between Citibank and Reebok, through which Reebok will be the official
supplier of athletic gear to the Indian contingents for these three games.
Additionally, as an offshoot of this sponsorship, Citibank has announced
the "Citibank Athletic Support Program" through
which Citibank will provide funds for training and international competition,
to promising Indian athletes. The Citibank Athletic Support Program
is a sponsorship initiative conceived entirely by TNQ and will be executed
by TNQ exclusively.