Citibank Visa and the 1996 Cricket World Cup
TNQ negotiated and secured ticketing arrangements at 5 World Cup
centres; Mohali, Bangalore, Pune, Madras and New Delhi, for the sale of
World Cup tickets against Visa credit cards. This involved negotiations
with 5 separate State Cricket Associations and was the first time ever,
that cricket tickets were made available for purchase against credit card.
TNQ also separately produced a Sachin Tendulkar based, address and
telephone number book, for marketing the Citibank Visa card during the