TNQ negotiated and secured ticketing arrangements at 5 World Cup centres; Mohali, Bangalore, Pune, Madras and New Delhi, for the sale of World Cup tickets against Visa credit cards. This involved negotiations with 5 separate State Cricket Associations and was the first time ever, that cricket tickets were made available for purchase against credit card. TNQ  also separately produced a Sachin Tendulkar based, address and telephone number book, for marketing the Citibank Visa card during the World Cup.