We organised an Olympic Team Support Event in Chennai on behalf the UB Group - Spirits Division. A decorated and branded "Float" was taken around the city and members of the public were encouraged to sign a vinyl banner and write slogans in support of the 2004 Indian Olympic Team.

Cricketers K.Srikkanth, Sadhagopan Ramesh and WV Raman participated in the event which was anchored by StarVijay VeeJay Ms. Divya Ramprasad. The event was a promotion for the McDowell Signature brand and formed part of the brand's launch in Chennai City.