Union Bank of India and Aruna Anand
In 2011, Union Bank of India revived the brand positioning it created in 2008 with the same tagline - 'Your dreams are not yours alone'. The communication aimed at highlighting the silent individuals behind achievers, who dreamt the success of their loved ones as much as the achievers did themselves.
The Aruna Anand commercials, both TVC and Print, were widely used and very well received. Apart from Aruna, the campaign also featured Sachin Tendulkar's brother Ajit, A.R.Rahman's mother and boxer Vijender Singh's brother, who serves in the Indian Army.