Official Partner – The Indian Olympic Team

TNQ Sponsorship successfully obtained for Citibank NA, an exclusive agreement with the Indian Olympic Association as the “Official Partner – The Indian Olympic Team”. TNQ Sponsorship drafted and individually negotiated the sponsorship agreement.We also designed the sponsorship logo, which has now been used by Citibank NA on over 1 million items of stationary and collateral. TNQ Sponsorship designed and produced the teams athletic gear in association with Nike and the ceremonial gear in association with Ritu Beri. We also held 3 press conferences in New Delhi to highlight various aspects of the sponsorship and jointly organised the team send off with AT&T. Additionally, along with SMG New Delhi, we organised and staged 5 Olympic Team Support Runs in Bombay, Bangalore, Pune, New Delhi and Ahmedabad.

As part of the sponsorship and to support the launch of the Citibank Visa Olympic Credit card, Citibank ran a consumer promotion in India called  the Citibank Atlanta Dash. Contest winners were sent to Atlanta to watch the Olympic Games and support the Indian Team. TNQ Sponsorship designed and executed the outdoor campaign for this promotion. Visuals of this outdoor are reproduced here